Lisa Sindorf
Lead User Experience Researcher | contact@lisasindorf.com | LinkedIn
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A decade of experience in qualitative user experience research, in domains such as tech innovation, IOT products, voice interaction (VUI), retail, museums, and education.
Expert in developing rigorous research designs that integrate both qualitative and quantitative methods.
Passion for designing and researching equitable experiences, such as engaging girls in STEM learning, supporting English language learners, and reaching ethnically diverse populations.
What makes good Ux research?
What makes good Ux research?
Timely
Timely
- “Fail fast” by starting with a simple prototype
- Do the right test at the right time
- Plan to iterate
Actionable
Actionable
- Inform design decisions
- Plan for the next iteration
Rigorous
Rigorous
- Minimize bias
- Use appropriate sampling
- Ensure the measurement is suitable for the purpose
Ethical
Ethical
- Avoid coercion
- Ensure consent
- Protect privacy
case studies
case studies
Target
Target
Investigated design factors that helped users trust and value the Fetch service; improved onboarding of app
Study Type: Evaluative
Methods: In-home interviews, paper prototypes
Created personas that reflected the needs and use cases of Target guests who shop by voice
Study type: Front-end, generative
Methods: Video diary study, remote platform
Helped guests understand the online purchase process, as part of an appealing, interactive, in-store showrooming experience
Study Type: Evaluative
Methods: Shopalongs with large, immersive prototype
Identified specific design attributes of museum exhibits that effectively engaged girls.
Study type: Large-scale mixed methods
Methods: Tracking and timing, interviews
Improved the usability of a multitouch museum exhibit that visualized marine mammal migration data.
Study type: Evaluative
Methods: Interviews, video observation data
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