Lisa Sindorf

Lead User Experience Researcher | | LinkedIn

A decade of experience in qualitative user experience research, in domains such as tech innovation, IOT products, voice interaction (VUI), retail, museums, and education.

Expert in developing rigorous research designs that integrate both qualitative and quantitative methods.

Passion for designing and researching equitable experiences, such as engaging girls in STEM learning, supporting English language learners, and reaching ethnically diverse populations.

What makes good Ux research?


  • “Fail fast” by starting with a simple prototype
  • Do the right test at the right time
  • Plan to iterate


  • Inform design decisions
  • Plan for the next iteration


  • Minimize bias
  • Use appropriate sampling
  • Ensure the measurement is suitable for the purpose


  • Avoid coercion
  • Ensure consent
  • Protect privacy

case studies


Investigated design factors that helped users trust and value the Fetch service; improved onboarding of app

Study Type: Evaluative

Methods: In-home interviews, paper prototypes

Created personas that reflected the needs and use cases of Target guests who shop by voice

Study type: Front-end, generative

Methods: Video diary study, remote platform

Helped guests understand the online purchase process, as part of an appealing, interactive, in-store showrooming experience

Study Type: Evaluative

Methods: Shopalongs with large, immersive prototype

Identified specific design attributes of museum exhibits that effectively engaged girls.

Study type: Large-scale mixed methods

Methods: Tracking and timing, interviews

Improved the usability of a multitouch museum exhibit that visualized marine mammal migration data.

Study type: Evaluative

Methods: Interviews, video observation data